Branding is one of the most misunderstood concepts in business. Your brand extends far beyond your logo, slogan, or tagline. In fact, in today’s climate, your brand is not even fully in your control. It is negotiated between you and your customers.

If you asked every member of your team what your brand is or what it means to them, would you like their answer? Would they even know what to say? Part of the process we undergo with each of our clients is to help them define their brand, get the team to buy-in and then make sure every part of your digital presence falls within the brand that you’ve established.

It’s pretty cool.